1:1 coaching for runners with a big goal and no idea where to start

The Run Your Race System athletes are using to crush their goals without getting injured

A plan built around your life, fueling that actually works, injury-proofing, and a coach in your corner. Four parts, one system.

Apply for coaching 2-minute questionnaire. No credit card. I read every one myself.

Coached by someone who actually does this

Not a guy who read a book about ultras. An elite ultramarathoner who races, wins, and has the buckles on the wall to prove it.

Pierce Showe with David Goggins
With David Goggins
Steve Weatherford on the cover of Muscle & Fitness
Steve Weatherford Super Bowl champion. Pierce worked alongside him.
Pierce Showe holding his Guinness World Records certificate
Guinness World Record 153 straight days of a treadmill half marathon
Pierce Showe's ultramarathon finisher belt buckles: Brazos Bend 100, Miami 100, Keys 100, Bigfoot 200, Moab 240, Habanero 100 and Leadville Trail 100
The buckle wall 7 × 100-mile races
3 × 200-mile races
(Not all pictured)
100+
Athletes Coached
30+
First Marathon Finishes
13
Clients to Their First Buckle
2
Clients Who DNF'd on My Plan
Runners with finisher medals at the Clearwater Half MarathonClearwater Half Marathon
Pierce Showe with his finisher medal after running a 2:51 at the Jersey City Marathon2:51 Marathon
Runners with finisher medals at the Runningman 50K ultramarathonRunningman 50K
Runner with a finisher medal after the Blazin' Summer Sufferfest 54K ultramarathonBlazin' Summer Sufferfest 54K
Pierce Showe at night during his first 100-mile run for childhood cancer researchFirst 100-Mile Race
Runner and pacers at the Leadville Trail 100 finish line with a finisher buckleLeadville Trail 100
Pierce Showe running the Brazos Bend 100 trail ultramarathonBrazos Bend 100
Pierce Showe holding his Habanero 100 finisher belt buckleHabanero 100
Pierce Showe running through the Ultraman Arizona finish archUltraman Arizona

Athletes who came in with a goal and left with a finish

Ashlyn M.
Marathon & 50 Mile Finisher
Dillon L.
Kingwood 100 Miler (1st Place)
Geoff J.
100 Mile Race Finisher
John G.
First 100 Miler (2nd Place)

Sound familiar?

Almost everyone who reaches out to me says some version of the same four things.

01

"I have a big goal, but I don't know where to start."

You signed up for the marathon. Or the 50K. Or you've been staring at a 100-miler for two years. You know you can do hard things. You just don't know what Tuesday's run is supposed to look like.

02

"I've never had a running coach."

You've pieced it together from podcasts, YouTube, a free app, maybe even ChatGPT. Some weeks you do too much, some weeks too little, and you're never sure if any of it is working.

03

"I have no idea how to fuel."

How much to eat before a long run. How many carbs per hour. Which gel. How much sodium. Whether you're eating enough to recover at all. This is where most races fall apart, not in the legs.

04

"I just need someone in my corner."

Training alone is hard. Life gets busy, motivation dips, a nagging knee shows up. You want someone who checks in, holds you to it, and tells you the truth when you need to hear it.

You don't need more motivation. You need a plan and a coach.

The people I coach aren't lazy. They're nurses, business owners, parents of toddlers, guys who used to be 60 pounds heavier. They've got the "no quit" attitude already. What they're missing is information and structure.

So they do what everyone does. They ramp up too fast, run every run too hard, skip the strength work, and fuel with whatever's in the pantry. Then the shins start barking two months in, the long runs fall apart at mile 14, and the goal race starts to feel like a mistake.

It doesn't have to go that way.

You tell me your race, your schedule, and your history. I build a plan around your actual life, teach you how to fuel it, keep you healthy enough to show up every week, and check in so you never feel like you're doing this in a vacuum.

I've done this the hard way. I've walked the last 26 miles of a 100 in worn-out shoes and dropped from 10th to 33rd. I've overheated at the Keys 100 because I didn't have a way to carry ice. You don't have to learn those lessons yourself.

"Let us run with patience the race that is set before us."Hebrews 12:1
The Run Your Race System

A training plan is only one part of the race.

Most coaches send you a plan and call it coaching. But a perfect plan won't save you if you're hurt, under-fueled, or doing it alone. That's why every athlete I coach runs on four parts that work together. I call it R.A.C.E.

R

Roadmap

Your plan, built backward from race day around your actual life.

  • Built around your work hours, family, and the days you can't run
  • Every workout tells you what to do and how hard to go
  • Adjusted weekly based on your pace and heart rate data
  • Ends with a race-day pacing plan
A

Armor

Injury-proofing, so you make it to the start line healthy.

  • Mileage that builds gradually, not all at once
  • Strength and mobility work most runners skip
  • The daily warm-up I learned training with Steve Weatherford
  • Easy days that are actually easy
C

Corner

A coach in your corner who checks in and holds you to it.

  • Regular check-ins and text access
  • Tough love or encouragement, whichever you need
  • Someone who notices when you go quiet
  • Honest feedback on every week of training
E

Energy

Fueling that keeps your legs and your stomach in the race.

  • Day-to-day nutrition to recover and keep training
  • What to eat before and during long runs
  • Carbs, fluids, and sodium dialed in for race day
  • Practiced in training, so nothing is new on race day

Wherever you're starting, I'll meet you there

Nearly half of my athletes are chasing a marathon. About one in three is chasing 100 miles. Plenty are just getting started.

Half marathon

Your first race, or your first time racing it instead of surviving it.

Marathon

Finish strong, break 4 hours, or chase a Boston qualifier.

50K to 100K

Your first ultra. Trails, time on feet, and learning to eat while you run.

100 miles

The buckle. I've earned ten of them. Let's go get yours.

How it works

Apply

Answer a few quick questions about your goal and where you are today. Takes two minutes.

Intake call

We talk through your race, your schedule, your history with injuries and fueling, and how you like to be coached.

Start training

Your plan shows up in your app, I check in every week, and you start running your race with someone in your corner.

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Questions people ask before they apply

I'm brand new to running. Is this for me?

Yes. Some of my athletes started with a longest run of 2 or 3 miles. If you have a goal and you're willing to do the work, I'll build you the foundation to get there safely.

I've never had a coach. What does it actually look like?

Your workouts show up in your training app each week with what to do and how hard to go. You log your runs, I look at the data, and we check in regularly. You can text me questions in between.

How much time per week will this take?

That depends on your goal and your life. We'll set a maximum number of hours and days on your intake call, and I build the plan inside it. Most of my athletes run 4 to 6 days a week.

Do I need a GPS watch?

It helps a lot, since I use your pace and heart rate to adjust your plan. Most of my athletes already have one. If you don't, I'll tell you what to get.

I keep getting hurt. Can you help?

Injury prevention is built into every plan: gradual mileage, strength and mobility work, and easy days that are actually easy. Tell me about your injury history on the intake call and we'll plan around it. For anything serious, see a doctor or physical therapist first.

Tough love or hand-holding?

Whichever you need. Most of my athletes ask for tough love, some want more encouragement, and plenty want a mix. You'll tell me on your intake form and I'll coach you that way.

Do you only coach ultramarathons?

No. I coach everything from first half marathons to 200-milers. Nearly half of my athletes are training for a marathon.

Is there a guarantee?

Yes. Do the work and you'll finish your race, or PR it if you've run that distance before. If you don't, I'll keep coaching you for free until you do.

"Do the work" means completing at least 90% of your workouts, showing up to check-ins, and following the race-day fueling and pacing plan we build together. Free coaching covers your next goal race within 6 months. If your race is cancelled, shortened, or rerouted, or an illness or accident keeps you out, we roll the guarantee to your next race. PRs are compared on the same kind of course (road to road, trail to trail).

Apply for coaching Takes 2 minutes. I'll personally follow up.